It’s been almost six months since Kenneth Piner, a video producer and Northwestern alumnus, advised me about the merits of using Hootsuite to manage my social media properties. Try it, you’ll like it, was the gist of his message. It was advice I filed away for later use.
As in advertising, sometimes you have to hear advice a few times—from different sources–before taking action on it. Even we media gurus are human. So it was with me and Hootsuite. But this week, I took the plunge. But not before doing a bit of due diligence. As a business, Hootsuite appears to be in a sweet social media spot. The “eyeballs” that all media covet are in the driver’s seat and publishers of all ilk can’t quite predict where they will be found to cluster next. We know they are scarce for print media, which has led to layoffs of newspaper and magazine journalists nationwide. It’s all part of the so-called changing media landscape.
With social media and other online platforms commanding impressive views, Hootsuite is capitalizing on the commodity of time that its software saves by using a dashboard approach to monitoring activity across several platforms. Like most upstart media technology companies, Hootsuite also is leveraging its “free” following by offering premium services as a business model. Targeted to businesses, Hootsuite understands that it’s in a position to advance while the gears of traditional media are “seizing up” as Hootsuite’s CEO put it.
At my level, I’m just happy to have the order of having my social media universe, both personal and business, in one online garage. Now that I’ve tested the waters of Hootsuite, I am a true believer. When it comes to contracting my social media schedule, it’s like heaven.